How To Design A Transformational Learning Experience And Turn It Into A 7-Figure Business...
...Even If You've Never Built A Scalable Program Before
Use This Proven Framework To Attract Premium Clients, Fill Your Programs With Engaged Learners, And Scale Your Expert Business Without Burning Out.
The Book On This Page Will Show You How.
Do you want to build a coaching or consulting business that scales beyond your calendar—without sacrificing depth, impact, or your sanity?
Here's the secret:
No More One-to-One Burnout, Empty Course Platforms, Or "Hustle Mode" Marketing.
Just a Proven System.
3 years ago:
I watched expert after expert hit the same ceiling. Brilliant coaches trapped trading time for money. Course creators with less then 10% completion rates. Consultants burning out trying to deliver transformation live, every single time.
They had the knowledge. They had credibility. But they didn't have a delivery model that could scale.
Also 3 years ago:
I started working with a select group of coaches and consultants to help them architect hybrid learning experiences—programs that blended self-paced content, intentional community, collaborative application, and strategic coaching into one cohesive system.
The results?
Programs going from $800/month with thin margins to $35,000/month with 60%+ margins
Completion rates doubling without adding more content
Clients finally taking 4-week vacations while their programs ran themselves
High-ticket clients enrolling without sales calls because the authority was already established
How'd we do it?
We built programs using the Hybrid Authority Formula.
Then, I codified the entire methodology into a book.
"It's Like Delivering Transformation Without Being On Every Single Call"
- Every expert who's implemented the Hybrid Authority Formula
Obviously, I can't promise that you'll read this book and copy my results exactly. It took years of work, testing with real clients, and countless refinements.
But it does work. And not just for me!
Let me show you what I've helped clients achieve using the method you'll discover inside The Hybrid Authority Formula...
What if You Could Design Programs That Transform Lives and Free Yours?
Check out what's possible when you stop trading time for transformation...
“I found this book incredibly insightful and directly relatable as I built out the Institute of Trades Professionals hybrid business training. The strategies around structuring coaching for impact over volume and the focus on building a strong, connected community really hit home. Matthew’s work has had a huge influence on how I approach program design and delivery. He’s supported me greatly over time and continues to be an invaluable guide as we create transformational learning experiences for trade business owners.”
What if You Had a Predictable System to Scale Your Expertise Without Losing Your Soul?
Here's what one client said after implementing the Formula:
"Matthew's framework didn't just help me scale—it helped me build something I'm actually proud of. My clients are getting better results, I'm working fewer hours, and my business finally feels sustainable."
Get The Complete Guide On Building a Scalable, Transformational Learning Business
The Hybrid Authority Formula is a step-by-step blueprint for expert entrepreneurs—coaches, consultants, and course creators—who want to deliver deep transformation at scale.
Inside, you'll discover:
The 4 Pillars of Hybrid Delivery that turn passive learners into active implementers
Why most digital courses fail (and the exact structure that fixes it)
How to build your "Digital Twin"—a leveraged content system that teaches without you being there
The psychology of engagement and how to design learning experiences people actually finish
How to scale coaching without burning out—strategic support that multiplies your impact, not your hours
The step-by-step process to design, build, and launch your hybrid program from scratch
Tech that works for you, not against you—simple systems that sustain transformation
Marketing strategies that position you as the authority (without hype or hustle)
How to stay human in the age of AI—and use technology to enhance, not replace, your expertise
And that's just scratching the surface.
This isn't theory. It's a field-tested system I've used to help experts build 6- and 7-figure programs that actually deliver results.
It's only $7.
This Method Works Even If You've Never Built a Scalable Program Before
You might be thinking you need to be a tech wizard, have a massive audience, or spend months building content before you can scale your business.
But actually...
The Hybrid Authority Formula is designed for experts who want to start simple and scale smart.
You don't need:
A huge email list
Fancy software
A team of 10 people
You just need:
A proven transformation you've already delivered
A willingness to systemize your process
The right framework to guide your decisions
That's why I wrote this book. To give you the clarity, structure, and confidence to build a scalable learning business without overwhelm, without burnout, and without compromising on impact.
And that's just scratching the surface.
This isn't theory. It's a field-tested system I've used to help experts build 6- and 7-figure programs that actually deliver results.
It's only $7.
“The Hybrid Authority Formula isn’t just another book on online learning. It's a game plan for creating real impact at scale, without losing the personal touch. Matthew’s insights are sharp, practical, and grounded in what actually works.”
The Hybrid Authority Formula is one of the most in-depth and valuable books I’ve ever read. Matthew does an incredible job of showing you how to build a business that not only provides freedom, but also brings real fulfillment. The insights on structuring a business you actually enjoy are absolutely mind-blowing. Matthew is a true expert in this space, and I can’t recommend this book enough – it has the potential to truly change your life.”
Matthew delivers some hard truths in this book about the problems with scaling online learning. The Hybrid Authority Formula delivers a practical and transformational design philosophy that you can implement today to get better results in your business.
Act Now And Get These 3 Bonuses For Free!
Bonus #1: The Hybrid Readiness Scorecard
This self-assessment tool helps you evaluate your delivery model across all 4 pillars - Content, Community, Collaboration, and Coaching—and identify your biggest gaps.
You'll get:
A scored assessment of your current program strengths and weaknesses
Clear identification of which pillar needs immediate attention
A personalized action plan based on your unique scorecard results
Insight into whether you're closer to burnout or breakthrough
This alone could save you months of trial and error.
Bonus #2: Overcoming Imposter Syndrome
Stop letting self-doubt sabotage your success.
One of the biggest barriers to building a scalable program isn't technical—it's psychological. This comprehensive guide helps you:
Recognize the hidden patterns of imposter syndrome that keep experts playing small
Understand why you feel "not ready" even when you're more than qualified
Develop practical strategies to step into your authority with confidence
Shift from "Who am I to charge premium prices?" to "How can I serve at the highest level?"
This is the mindset work that supports the identity shift from expert to authority - essential reading before you scale.
Bonus #3: How to Find Your Niche and Stand Out
Get crystal clear on WHO you serve and WHY you're the obvious choice.
Before you can design a transformational program, you need to know exactly who it's for. This strategic guide walks you through:
Identifying your ideal client with laser precision
Identifying your ideal client with laser precision
Discovering what makes your approach uniquely valuable
Positioning yourself as the go-to authority in your space
Crafting messaging that attracts premium clients naturally
This perfectly complements Chapter 17 of the HAF book and ensures you're building your program for the RIGHT people from day one.
“As The Accountability Guy®, I have spent decades assisting high achievers to achieve real results – and Matthew Mason's The Hybrid Authority Formula is the blueprint everyone has been waiting for. This is more than just another book about digital delivery; it is a strategic blueprint for developing scalable learning experiences that change people's lives. What is the most important insight I have gained? 'Your job is more than just transferring knowledge. Your job is to effect meaningful change. This book provides exactly that: change by purpose, not by chance.”
The Hybrid Authority Formula is what I’d call a “delivery philosophy”. It feels like a sigh of relief for experts drowning in one-to-one delivery or disappointed by disengaged online courses. This book shows you how to deliver your work with more impact and more humanity. It’s not just theory or rhetorical hype. It’s smart, real, and long overdue. Every expert, coach, and thought leader should read this. Twice."
After reading The Hybrid Authority Formula, I can hand on heart say that it was inspirational. It is so easy to read and follow with an excellent balance of not just how to effectively structure and deliver the subject matter, but I especially valued the emphasis included on how to meet the learners needs and respect them as a human participant and not just as income. Every chapter kept delivering more ‘aha’ moments, full of insights that resonated with the goals and challenges I have as a training provider. Throughout the first half of the book I felt so inspired and motivated by the possibilities of adopting The Hybrid Authority Formula, then soon realised that was only the launchpad for the second half of the book – which guides you through the practical systems and strategies to implement this powerful learning model. I am feeling so motivated to go and re-engineer all my current learning courses so they reflect this model. The Hybrid Authority Formula is an outstanding resource and essential reading for all coaches, facilitators and training providers.
Here's My Guarantee:
Try The Hybrid Authority Formula and the bonuses for 1 full year.
If, for some reason, you don't find it useful, I'll refund you the full $7.
Just shoot my support staff an email at [email protected] and we'll refund you within 48 hours.
See you on the inside,
Matthew Mason
Author, Learning Strategist, Founder of Mavenzeal
Imagine turning your expertise into a simple, $97/week subscription that:
- Pays you automatically every single week
- Builds trust and authority without endless selling
- Turns casual buyers into lifelong subscribers
This isn’t just another online business model.
It’s the fastest way to escape the high-ticket hamster wheel and build income that stacks instead of resets.
And right now, you can steal the exact system for just $7...
(less than what you’d spend on a drive-thru meal you won’t even remember tomorrow.)
Honestly, if you’re still debating over $7, this isn’t for you.
Get it, or don’t... Makes no difference to me.
But if you’re serious about building real, predictable income, this is the easiest decision you’ll make all year.
Complete your order below:
P.S. Recap of this page for those who prefer the highlights:
1. This book is the complete blueprint, helping experts design scalable, transformational learning programs using the Hybrid Authority Formula, from offer design to delivery systems to marketing your program with authority.
2. For just $7, you get the book + 3 powerful bonuses: The Hybrid Readiness Scorecard, Overcoming Imposter Syndrome, and How to Find Your Niche and Stand Out.
3. You can try it risk-free for a full year. If it doesn't help, I'll refund every cent.
4. This isn't about adding more content or working harder - it's about designing smarter systems that free your time and amplify your impact.
Yours Today For Only $7
P.S. Recap of this page for those who prefer the highlights:
Matthew Mason is a learning strategist, systems thinker, and the founder of Mavenzeal - a consultancy that helps coaches, consultants, and expert educators turn their intellectual property into scalable, high-impact programs.
With over two decades of experience in learning design, Matthew has worked with everyone from government agencies to fast-moving expert-led businesses across Australia and Southeast Asia. He's an award-winning learning designer, recognized as Learning and Development Professional of the Year by the Australian Learning Impact Awards.
Matthew's mission is simple: to help experts design learning that transforms - not just informs.
When he's not helping clients build leveraged programs, you'll find him exploring new frameworks, speaking at industry events, or enjoying time with his family.
Above all, Matthew believes that business should be a tool for improving the lives of those you love most - and that includes running a business that provides time flexibility, financial freedom, and deep fulfillment.
This page takes 7 minutes to read... and it might be the highest-ROI $7 you spend this month
As seen on:
There’s a Massive Shift Happening Right Now…
Once upon a time, high-ticket coaching and consulting worked like this:
1. Get leads on a call.
2. Close them on a $5K+ offer.
3. Repeat every month to stay afloat.
But now?
❌ People are skeptical. They don’t trust sales calls anymore.
❌ “Let’s hop on a quick strategy call” = instant resistance.
❌ Ad costs are through the roof, and funnels are barely breaking even.
And if you’re still trying to scale with endless Zoom calls, follow-ups, and high-ticket offers...
🚨You’re playing the WRONG game
Maybe you’re already feeling it...
- You’re working harder than ever… but revenue is still unpredictable.
- Every month, you start from zero, praying for new clients.
- The market has changed—but no one gave you a backup plan.
But here’s the good news…
There’s a simpler, more scalable way to grow your income.
The $97/Week Subscription Model
Think about it…
The biggest companies in the world don’t rely on one-time sales.
They rely on simple subscriptions!
Because recurring revenue is the fastest path to predictable income.
Netflix → $38.9B in recurring revenue.
Amazon Prime → 200M+ paying members.
YouTube Premium → Millions paying $13.99/month for ad-free videos
Now, imagine Being Able To…
✅ Wake up every Monday to fresh payments hitting your account—automatically.
✅ Stack predictable, recurring income every week—without chasing new clients.
✅ Sell your expertise without awkward sales calls, high-pressure pitches, or endless follow-ups.
✅ Never start the month at zero again—because your revenue compounds instead of resets.
✅ Scale (and stay) at $100K+/mo without hiring a big sales team or burning your savings on ads.
And now, I’m not handing you another "cool idea" that might work.
This is the exact system I used to turn a $97/week offer into a $100K+/month business
Pulling in over $1,000,000 in the first year:
But I’m not alone…
Right now, we’re in the middle of a subscription takeover...
The subscription economy has grown 6X in the past decade.
89% of businesses expect their recurring revenue to explode by 2025.
Companies with subscriptions are valued 8X higher than those relying on one-time sales.
Why?
Because the old model of selling is dying.
Instead of chasing down new leads every month, businesses are shifting to predictable, recurring revenue—just like Netflix, Amazon Prime, and YouTube Premium.
Even consumers are on board:
70% of Gen Z and Millennials prefer subscriptions over one-time purchases.
And here’s the wildest part:
2 out of 3 people who cancel end up coming back within 6 months.
That means, once you have the right subscription in place, you can scale without worrying about where your next sale is coming from.
And that’s exactly what I’m about to show you how to do.
Here’s What You’ll Unlock Inside This 60-Minute Workshop Snippet
The $97/Week Subscription System: How I turned a low-ticket subscription into a $100K+/month machine (and why this model is 8X more valuable than high-ticket coaching).
How to Package Your Subscription So It Sells Itself: The secret to making clients excited to pay you every week—without feeling like it’s “just another offer.”
The "Ascension Points" Method for Stacking More $$$ Per Client: How to turn a $97/week offer into $5K+ per subscriber (without needing new customers).
How to Keep Retention at 80% & Churn Below 20% – The 3 psychological triggers that build a Starbucks-like fanbase where clients stay subscribed for months or even YEARS.
The New Way to Sell High-Ticket (Without "Strategy Calls") – How I get people to pay $5K+ WITHOUT a single Zoom call—and why they thank me for it.
How to Scale to $100K/Mo While Working Just 2 Hours a Day – The lean business model that runs with just one VA, 0 sales calls, and 70%+ profit margins.
PLUS, I'll even walk you through the exact funnel I used to generate $2,135,001 with my own subscription offer.
You’re Backed By My 30-Day Satisfaction Guarantee
Look, I know talk is cheap.
I've been in the online space since 2018...
Most trainings like this overpromise and underdeliver.
But since, this only costs $7.. I'm not gonna drag this further.
That’s why I’m making this 100% risk-free:
- Join the workshop, go through the system, and see how it works.
- If you don’t LOVE it, just email me within 30 days at: [email protected]
And I’ll give you a full refund.
No hassles or hard feelings.
You have NOTHING to lose—but everything to gain
What People Are Saying
Now You’ve Got 2 Choices…
Let’s be real.
$7 barely gets you a cup of coffee these days.
You could literally drop seven bucks on:
- A soggy airport sandwich.
- Half a gallon of gas (if you’re lucky).
- A pack of pens you’ll lose in two days.
None of those things will make you an extra $100K/month in predictable, recurring revenue.
But this 60-minute workshop will.
And since you’re still here, reading every word…
I’m guessing you’re serious about building a subscription business that pays you like clockwork.
So, at this point, you’ve got two options:
Option A: Do nothing, keep grinding for one-time sales, chasing skeptical leads, and starting from zero every month.
Option B: Invest $7, install a proven subscription system, and start stacking predictable, recurring revenue without sales calls
Imagine turning your expertise into a simple, $97/week subscription that:
- Pays you automatically every single week
- Builds trust and authority without endless selling
- Turns casual buyers into lifelong subscribers
This isn’t just another online business model.
It’s the fastest way to escape the high-ticket hamster wheel and build income that stacks instead of resets.
And right now, you can steal the exact system for just $7...
Honestly, if you’re still debating over $7, this isn’t for you.
Get it, or don’t...
Makes no difference to me.
But if you’re serious about building real, predictable income, this is the easiest decision you’ll make all year.
Complete your order below:
Here's Everything You're Getting Today:
60-Minute Workshop Snippet
The $97/Week Subscription System That Scales to $100K+ on Autopilot
(Yours Today For Only $7)
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Subscription Kings is an education and training company. We do not sell a business opportunity, “get rich quick” program or money-making system. We do not guarantee success in our training. We do not make earnings claims, efforts claims, or claims that our training will make you any money. All material is intellectual property and protected by copyright. Any duplication, reproduction, or distribution is strictly prohibited. The training provided is general in nature, and some strategies may not be appropriate for all individuals or all situations. We make no representation regarding the likelihood or probability that any actual or hypothetical investment will achieve a particular outcome or perform in any predictable manner.
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